Insights into the New Normal of Business


Now What?

A series of online video conversations with people who have something to say about thriving in an increasingly complexity and uncertain business climate.

For most of the 20th century business used a command and control, hierarchical business model that focused on cost-efficiently bringing products and offering to market. A tacit assumption was relatively lengthy period of stability where a business could profitably automate and hone its products and processes.

Today, business and customers alike, are confronted with rapid change, innovation, uncertainty and increasing complexity. Thriving takes a nimble organization that can turn the challenges of change into new opportunities to create and deliver value to customers. This is a double-edged sword, seeing the possibilities and getting traditional organization to adapt, quickly and in meaningful ways.

The blunt realities are:

  • Companies that don’t develop the organizational adaptive potential to thrive in the new normal of today, experience rapid commoditization and lose relevance with customers.
  • The “tried & true” business practices of the past do not measure up to the new challenges or enable new opportunities – it is not just processes and technology, adapting means organization models and the interactions of people must change.
  • The future is rich with new opportunities to create and deliver value to customers, however, the rules, methods and even value itself is shifting. Sustainable profits and growth requires a company to play by the new rules and learn how to exploit them, quickly.
  • Companies must learn to adapt, but they also must help their customer base adapt or that base will lose value.

The Alliance for Business Innovation Now What? series interviews people draw attention to critical aspects of the new dynamics and most importantly, have something to say about turning the emerging challenges into new opportunities and possibilities.

View Interviews

The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy. Adrian Ott, CEO of Exponential Edge, Inc.

Nurturing an Adaptive Business Ecosystem. John I. Todor, Ph.D., CEO of the Alliance for Business Innovation

Co-Development and Incubation: Methods for Effective Organizational Change and Innovation. Del Langdon, President of the Alliance for Business Innovation.